Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
Introduction: The Importance of Email Marketing Despite the rise of social media and unsolicited spam (which is never a good marketing strategy by the way), email remains the most effective way to nurture leads and turn them into customers.
Although there are many reasons you should make email marketing one of your top priorities, here are the 3 main ones…
Although there are many reasons you should make email marketing one of your top priorities, here are the 3 main ones…
How to Get Started
1. Email is the #1 communication channel. Did you know that at least 91% of consumers check their email on a daily basis? That can’t be said of any other communication channel.
2. You own your list. On any social media platform, your account (with all your fans) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
3. Email converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 3800%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media. Email is simply the best way to make sales online. The first and most important thing you need is the permission to email your prospects and customers. While buying email lists may sound like a great shortcut, we never recommend it.
We also do not recommend adding emails from people’s business cards that you collected at conferences. Unless you have express permission to send them your newsletter, your emails are technically spam. And it doesn’t serve your business anyway. People who don’t opt in specifically for your email list are not the people who will buy from you. Sending them anything at all would be a complete waste of your time and money.
What you need in order to get started the right way is:
1) an optin form and 2) an email marketing service.
Optin Monster helps you create smarter optin forms and A/B test them without hiring a developer. You can quickly and easily create create dynamic, targeted, and personalized optin forms that can be embedded on your site anywhere you want.
Below link to help you understand how to create the optin form using Optin
monster site.
monster site.
For more information email me on rsadguru23193@gmail.com or for any assistance in email marketing projects by using tools Salesforce Marketing Cloud (Exacttarget), Marketo, Eloqua.
